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Annie Simmermon

Wardrobe Stylist

  • MOTION
  • Print Work Gallery
  • About

Yelp + GrubHub Campaign Launch

Production Company: Yelp Creative

Director: Adam McChane

Position: Lead Stylist (2018)

This was a really fun and creative project to style because I love working with color and creating characters. I worked with the folks at Yelp Creative to come up with several different scenes for our main talent extraordinaire, Ryan-Alex Thurston. We wanted the clothes to match the food and say something about “The Man.” The split .gif idea was such an innovative constraint to work around. I find commercial styling to be full of constraints… which can sometimes feel confining, but I’ve also learned that constraints can lead to exceptional creativity and to me, that’s what makes commercial styling so challenging and rewarding.

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